Retailers Radar Network is a research and buying cooperative for the convenience store industry. Long recognized as a leader in convenience and speed for snacks and fill-in shopping, the c-store industry is aggressively looking to broaden its product selection to the general public. The Networks job is to accelerate the introduction and adoption of new and non-traditional merchandise to the convenience channel.
For retailers, the Radar Network conducts full time research in to pop culture, trends, and product innovations. Our mission is to identify and source new products for the c-store channel. Whether it is licensed merchandise tied to the hottest new pop culture property, or existing products that have yet to be sold in c-stores, the Network gathers this information and shares it with members on an on-going basis. Members also share information and provide valuable feedback on what is and is not working in their stores. This dialogue between retailers is a cornerstone of the Radar Network. Retailers can learn more about network membership by clicking here.
For product manufactures and innovators the unparalleled reach and exposure of the c-store industry can serve as launching pad for a new products. Through our national network of retail innovators, products can get a rapid introduction to the convenience channel and the general public. Through our First Pitch™ program, manufactures have a fast and effective way to reach decision makers in the convenience store industry.