Do you have a new product that you are trying to market to the public?
Many manufacturers and product innovators are now looking at the convenience store channel as a point of introduction and exposure form new products.
Trade Dimensions reports that there are over 124,000 convenience stores operating in the United States. And the National Association of Convenience Stores 2002 State of the Industry report states that these stores generate a whopping $112 Billion in merchandise sales annually.
Convenience stores provide excellent reach to the public with almost one third of all consumers visiting a convenience store every week! And 27% of consumers visit a convenience store 2 to 3 times a week. 80% of all consumers live or work within 3 miles of a convenience store.
Traditionally known as outlets for "smokes and sodas", many companies have been independently scouring the marketplace for new products to increase traffic, sales, and profitability. Leaders in the convenience store industry have identified general and non-traditional merchandise as one of the primary avenues of growth for the industry. Not surprisingly, savvy manufacturers and distributors have also been attempting to break into this entrepreneurial but fragmented market with limited success.
Until now. Retailers Radar Network is a national research and buying cooperative, open to the entire convenience industry. Our mission is to find the hot new products early and arrange the best pricing for our members who want to feature them in our store. Unlike other individual retailer efforts, we do not look to exclude others from buying your products. And because we provide a "virtual" platform that allow suppliers to introduce new and innovative products at any time of the year, there is little to no delay between product introduction and you getting your product into stores.
The convenience industry has been built on speed of service. Retailers Radar Network is Product Accelerator. For manufacturers we ease and accelerate the introduction of your product in to the convenience channel.
First Pitch™ is part of our outreach program to source new products. New product manufacturers are invited to give a product "pitch" to a panel of our retail members. Our panel will give it the thumbs up or thumbs down on testing your product in a limited number of stores. Whether it is a thumbs up or down on a test, all pitches are summarized and reported to members and any or all can buy your product. Wed love to see and hear about your new product opportunities. To participate in our First Pitch™ program click here to contact us to learn how you can "pitch" your product to all the stores on the "Network".